Brand kit

AI for Pastors from Speak to Zoé

One logo, one palette and two typefaces. Every page, document and download in this product uses the Speak to Zoé app icon and wordmark from a single file, so a refresh updates everything at once.

Logo

Speak to Zoé

On Cream. The default.

Speak to Zoé

On Linen or Sage Tint.

Speak to Zoé

On Forest, as on the Speak to Zoé site. Uses the Cream wordmark.

Speak to ZoéAI for Pastors

Product lockup: icon and wordmark, a hairline divider, then the product name in Cormorant Garamond Semibold, Forest.

The icon is a Zoé Teal rounded square with a white speech bubble and a Z. Use it as supplied.
Never show the icon smaller than 24px on screen or 0.3 inch in print.
Leave clear space equal to a quarter of the icon's width on every side.
Do not recolor, stretch, outline, add shadows or place the logo on busy photos.
Load it from BrandLogo or BRAND.logo. Do not copy or re-draw it.

App icon (SVG)

Color

Forest
#213529
--primary
Primary. Buttons, links, headings and the wordmark.
12.4:1 against Cream, passes for text
Zoé Teal
#0d9488
--teal
The app icon and focus rings. Marks only, never small text.
3.6:1 against Cream, not for text
Copper
#c8763c
--copper
Warm highlights and decorative accents. Large type or icons only.
3.3:1 against Cream, not for text
Sage Tint
#e4eadc
--accent
Tinted panels, notices and selected options.
1.2:1 against Cream, not for text
Ink
#1c2b22
--foreground
Body text.
14.1:1 against Cream, passes for text
Cream
#faf9f5
--background
Page background. Linen (#f1efe7) is used for the footer and quiet sections.
1.0:1 against Cream, not for text

Forest leads and Cream gives it room. Copper and Zoé Teal appear in small doses. These values are defined once in app/globals.css.

Typography

Headings

Cormorant Garamond

Discover where AI could serve your ministry.

Headlines, the wordmark, the product name and pull quotes. Weights 400 to 700.

Body

Saira

A seven to ten minute self-assessment with a personalized four-week training plan.

Body copy, forms, buttons and data. Never below 14px.

Assets and voice

The favicon is the same app icon, so it follows the logo automatically.
New documents and downloads must use BrandLogo or BRAND.logo, never a pasted copy.
Write as a fellow servant to pastors: plain, warm and practical. No hype about AI.
Credit line: Created by Kraig Kleeman, from Speak to Zoé. Contact team@speaktozoe.com.